We all have our own thoughts when it comes to driving, but one thing I’m sure we can all agree on is that the fewer accidents we have, the better. That is especially true when pedestrians are involved, which is why there is so much attention given to crosswalks.
There is now a new study published, thanks to Bloomberg Philanthropies and Sam Schwartz Consulting that shows how a colorful mural on the street can make a difference when it comes to crosswalk safety. In fact, it may reduce accidents involving cyclists and pedestrians by half.
17 different areas across the United States were used in this unique study. The sites had to be asphalt and they had to have colorful paintings around the crosswalks.
They then analyzed how many accidents took place whenever the crosswalks were only plain compared to how many had taken place since they were painted.
What they discovered is that a 37% reduction in crashes associated with injuries was seen when the crosswalk was colorful.
They were also able to analyze video footage at five of the sites, which help to show why the artwork may have been beneficial for the safety of those who used the crosswalk.
When the crosswalks were colorful, interactions between pedestrians and cars were reduced by 25%. There was also a 27% increase in drivers yielding to pedestrians in the crosswalk.
As a result of the findings, Bloomberg has started an Asphalt Art Initiative. They want to start “activating the streets” and making the areas more decorative. Funding has already been approved for 42 public artworks in the United States as well as Europe.
It seems as if the colorful patterns and the bright colors themselves may alert the drivers to be cautious as they approach the crosswalk. It may also remind them that they are responsible for ensuring the safety of those using the crosswalk.
That isn’t even to mention the benefit of communities coming together to create these colorful and safe spaces. Even though it is not yet a beneficial part of the Federal Highway Association, the findings of the study do show that it can have a positive impact.
Check out the clip below:
https://www.instagram.com/p/CcSxtCGlnsb/SKM: below-content placeholder