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Skittles has decided to give up their usual rainbow colors, in order to commemorate this year’s Pride Month. It’s hard to believe, but don’t worry, you’ll still be able to taste the rainbow!

Skittles wants the world to know that there is only one rainbow that truly matters and they’re doing so by removing their usual rainbow colors from store shelves for the month of June. It’s all part of their Give The Rainbow campaign. The rainbow colors will be replaced with totally gray skittles, but they’ll still feature the original fruity flavors, including strawberry, orange, grape, green apple, and lemon.

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Finally got some pride month skittles #lesbian #gay #bisexual #pansexual #transexual #LGBT #lgbtpride #pride #loveislove #equality #gaypride #bi #comingout #strongertogether #skittles #pridemonthskittles

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We are willing to bet that these grey Skittles will hit just a bit differently. Who doesn’t love to enjoy their favorite candies, while contributing to a good cause? This is the first time that American shoppers will be given access to these Skittles, but the gray Skittles have been sold in other countries in the past, though. Residents of the United Kingdom, Germany, and Canada can attest to this.

GLAAD is also going to be participating in the campaign because Skittles plans to donate a dollar from each pack of gray Skittles that is sold to the GLADD LGBTQ advocacy group, up to $100,000.

It’s a cool reversal from the ideas that most brands tend to come up with. We have all seen companies that are ready and willing to add a rainbow to their logos once Pride Month rolls around. By flipping that principle on its ear, we hope that Skittles is able to inspire other companies to come up with their own new ideas for celebrating this important month.

Skittles is not going to be able to do anything extra since they are already representing the rainbow each and every day. Kudos to this company for being willing to step outside of the box and come up with a new approach. If you love this new idea as much as we do, please take a moment to share this story with all of your closest friends and loved ones.

And if you’re interested in learning more about Skittles, check out the video below:

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