M&Ms are one of our favorite candies and we love how they are always coming out with all sorts of awesome new flavors.
This latest announcement is certainly no different in this regard. The cold brew phenomenon has been a fun one to watch unfold, as fans of the caffeinated beverage. Can you believe that M&M’s has managed to replicate this flavor with their own candies?
We are beyond stunned ourselves. M&M’S Caramel Cold Brew offers up a fun twist on the timeless classic candy that we know and love. For those who love treats that strike the perfect balance between savory and sweet, you have come to the right place.
According to a press release, the robust, smooth flavor of coffee is combined with the sweet caramel that we enjoy. This creates a flavor profile that few other candies can match.
Something is brewing… Caramel Cold Brew coming early 2023. Sign up here to learn more: https://t.co/QToLr1OtoH pic.twitter.com/FhRB70UXGT
— M&M’S (@mmschocolate) October 4, 2022
That’s not all. M&M’s has also introduced a brand new character named Purple to serve as the ambassador for the new flavor. The new character is going to be on all of the packs, providing us with the chance to see them for the first time. If you are anything like us, you are very excited to get your hands on these bad boys.
“More and more coffee drinkers are exploring new flavor combinations, with cold brew ranking as one of Gen Z’s most purchased drinks. Mars’ M&M’S brand decided to tap into the booming cold brew coffee scene and pair it with a confectionary favorite – caramel,” says Senior Marketing Director at Mars Wrigley Allison Miazga-Bedrick in a press release. We could not have said it better ourselves.
It’s the type of combination that will surprise you because no one else has tried to concoct it already. In fact, this is not even the first coffee-themed candy that M&M’s has come out with this year. When it comes to these combos, they are at the top of their game. There is even a limited edition holiday flavor that caters to all of the espresso lovers out there.
You will have to move quickly if you would like to get your hands on those, though. They are only going to be available during the holiday season. We are happy to report that the caramel cold brew flavor is a permanent addition to the lineup. That does not mean that we are not going to stock up anyways, though. You cannot ever be too sure!