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Kanye West is a man who wears many hats. Music, fashion, reality television, he really does it all.

Now, he is in the process of collaborating with the one and only McDonald’s. There are not many people who can do all of these things but he is not most people. So, what has the MC/producer and the world’s most famous burger establishment decided to cook up for us?

Photo: flickr/Pieter-Jannick Dijkstra

As it turns out, Kanye has come up with a reimagined food packaging design for the burger giant. He made it alongside Muji industrial designer Naoto Fukasawa and the results are tremendous. The images were first shared on Kanye’s personal Instagram page and they are well worth your time.

Just wait until you see what they have managed to come up with here….

https://www.instagram.com/p/Cd6QC1DOWBc/

The brand new box design that Kanye has devised would feature those signature golden arches that we all know and love.

It’s a nod to his classic hit single “Gold Digger.” This is the second collaboration that has taken place between the two over the course of the past few months. Most readers probably remember the Super Bowl commercial that they put out as well. We hope that this design goes through because it would be a nice change of pace from what we typically enjoy from the Golden Arches.

Photo: Wikimedia Commons =

McDonald’s and Kanye are both in a similar position here. Neither of them necessarily has to do anything different. They’re both worldwide brands that are able to attract the attention that they crave by simply existing. That’s what makes this such an interesting choice by both sides. Now, we eagerly await to see what the outcome is here.

Do you think that McDonald’s is going to be using this packaging going forward? Or will this project be forgotten about before too long? Regardless of where you stand on this one, you have to admit that this looks awfully interesting. It’s the sort of overhaul that most of us would have never thought of but that does not make it any less awesome.

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