Alan Rosen, the 3rd generation proprietor of Junior’s Cheesecake, has been faced with a very unique dilemma as of late.
How does a company that is known all over the world for their delicious cheesecakes remain operational during a cream cheese shortage? According to Business Insider, reporters wanted to know how the company’s Burlington, New Jersey facility was going to meet the demand for cheesecake.
This factory is where all of the cheesecakes for home consumption are made. Rosen was happy to explain the history and even provided context as to why the factory was moved to New Jersey, even though New York City remains home to the restaurants themselves.
The most crucial question on everyone’s minds is much different, though. How did this company manage to survive the COVID-19 pandemic so easily, as well as the cream cheese shortage?
“New York cheesecake institution, Junior’s, has been slinging out towering slices since 1950. But in recent years, the company has faced pandemic closures of its restaurants, skyrocketing ingredient prices, and a cream cheese shortage,” Business Insider wrote on YouTube.
Rosen may be fretting over these challenges but that does not make him any less optimistic about the future.
“You know, we had to move people around and reschedule, but we’re not changing any recipes here. That’s never happening. We’d sooner not make cake. Listen, we have a 72-year history of making cheesecake the exact way we’re doing it, exactly the same way forever. We’re not changing it. …I think the fact that we are diversified is what saved us. …The tell will be in the next three months. I think it’s sustainable, because I’m a big believer in our business and how good we are at it, and that people are always going to want a cheesecake,” Rosen said in the interview with Business Insider.
That last part is the most important of all. It does not matter what is going on in the world. People will always want to enjoy a delicious cheesecake from the good folks at Junior’s.
It is good to know that there are forward-thinking companies that are doing everything in their power to keep the lights on and avoid the price gouging that is currently taking place across the board.