What seems like innocent packaging is actually a sneaky sales tactic!
Grocery stores have no shortage of methods when it comes to making us buy more stuff and some of the methods they use are very subtle. Their layouts are strategic and their plans are hard to sniff out. The trickery is easier to spot once you know what you are looking for, though. You might be surprised to learn that even the oranges that you purchase are subject to precise planning to entice you to pick up an extra bag (or two).
You see, the red mesh bags that they are packaged in are chosen for a specific reason. According to Reader’s Digest, grocery stores choose red bags because they create an optical illusion and oranges that have been packaged this way are said to look more colorful. And the contrast of these colors is supposed to appeal to buyers.
The color orange pops more when it is packaged this way. When the buyer is searching for the best oranges, they are always going to prioritize freshness and by placing the oranges in the red mesh bags, grocers ensure that their oranges are always able to look their best. The brighter the hue, the more likely the buyer is to make a purchase.
This red bag trick is also used to package various fruits in a manner that is appealing to the customer. You have probably noticed that grapefruits and tangerines are also sold in red mesh bags. Even lemons that you purchase are strategically sold. The lemons are placed in bags that are yellow or green so that they look more yellow when you are in the process of browsing the aisles.
You really do learn something new every day. We are definitely going to be second-guessing everything the next time we have to head to the supermarket. Once you have digested this information, it is time to share it with the orange connoisseurs in your life. After all, no one wants to be tricked!SKM: below-content placeholder