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Now that parents are trying their best to adjust to having their little ones at home all of the time, thinking outside of the box is crucial. Popsicle is stepping up to the plate by launching a very important program that is sure to help. Virtual Recess is here and your brood will definitely enjoy it. This program is the result of a collaboration between Popsicle, Left Brain Craft Brain, and Story Pirates.

These playtime experts know how to keep kids occupied and Virtual Recess is appropriate for all children between the ages of 6 and 12. Each activity can be completed within 20 minutes, making it much easier for your children to take a break from their schoolwork. There are no supplies or additional equipment needed, either. We’d still keep some Popsicles on hand, just in case!

Virtual Recess will take place twice a week. You’ll need to head to Instagram Live on Tuesday and Thursday afternoons at 2:00 PM Eastern Standard time.

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Unleash your child’s imagination superpowers at Popsicle’s Virtual Recess. Tune in every Tues/Thurs starting 5/12 on IG LIVE at 2PM EST. With the help of our imaginative play experts, the whole family can join in on some AMAZING activities from inventing to crafting to storytelling and MORE! 🎨 Stay tuned on our IG story for more details. #PopsicleVirtualRecess

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If you are unable to squeeze in a recess period during the live feed, do not fret. You can still come back to the Popsicle Instagram page after the fact and all of the activities are going to be posted on the company’s feed so that parents can fit them into their busy schedules. Imaginative play is a great way to keep children creative and busy.

It’s hard to fill up an entire day with activities, especially when so many places are already shut down. Russel Lilly is the Senior Director of United States Ice Cream at Unilever and he has high hopes for the program.

The imaginations of small children are their greatest superpower, says Lilly. He went on to say that the program is designed to tap into that superpower. It is probably hard for children to remain imaginative at the current moment. That’s why the onus falls on their parents to make the right decisions. Thanks to the good folks at Popsicle, these choices just got a whole lot easier for all the parents out there.

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