Iconic toaster pastry brand Pop-Tarts has launched a foray into the snack market with the release of its new Crunchy Poppers line.
The Pop-Tarts Crunchy Poppers initial offering features two flavors: Strawberry Crunch and Frosted Brownie Crunch. Crunchy poppers are individually packaged, no-prep, no-mess snacks that focus on satisfying sweet and crunchy cravings.
“For over 60 years, Pop-Tarts fans have included our iconic toaster pastries into their morning routines, and we wanted to give our fans even more occasions to enjoy… just with a little more crunch,” said Pop-Tarts Senior Director of Marketing Heid Ray.
“In a sea of salty snack offerings, Pop-Tarts Crunchy Poppers are the ultimate munching experience to satisfy our fans’ sweet and crunchy cravings, anytime and anywhere.”
Pop-Tarts Crunchy Poppers will begin hitting shelves at retailers nationwide this month for an SRP of $3.99 per 5-count box and $6.59 per 10-count box.