Boston Pizza released an ad campaign featuring tiny chairs to pair with the “table” that rests atop their pizzas.
If you were to line up 100 people and ask them about their favorite food, a surprising number of them would say pizza. That doesn’t mean that we would all love the same type of pizza, but if you had an opportunity to eat from Boston Pizza, you would have more than one reason to do so. It seems as if they have done it again with a clever ad campaign to make pizza boxes look fun by putting together a patio inside of it, according to AdWeek.
We don’t typically give the tiny ‘table’ that comes inside of the pizza box much thought. It is there to keep the cheese from sticking to the top of the box, but since it looks like a little table, Boston Pizza thought it was only appropriate to throw in a couple of tiny chairs.
The senior director of marketing for Boston Pizza, Adrian Fuoco, said, “Patio season is a big deal for Canadians. This was all about creating something fun that was part of our larger patio season initiative. Ultimately, we found a way to bring together the two things we’re passionate about – patios and pizza.” You have to admit that the tiny table and chairs are a sight to see when you open the box.
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The ad campaign has seen a lot of success. Boston Pizza has also made those little tables and chairs food-friendly and safe so you can go ahead and use them again. You can use them in any type of miniature home decor or top off any other food you may enjoy. The pizza company is not saying how long the ad campaign will run, but it is hoped that the patio sets will continue to be a part of your pizza box.
If you don’t happen to live near a Boston Pizza, you may want to try making your own fresh pizzas at home with the Pizzacraft Pizzeria Pronto Stovetop Pizza Oven. It goes on the gas burner of your stove and can reach temperatures of 600°F. If you want to make a pizza at home, you can make it in six minutes.
According to the product description on Amazon:
“If you’ve ever dreamed of transforming your kitchen into a pizzeria, the Pizzeria Pronto Stovetop Pizza Oven can help you get the hot, fresh pizza you love. Most conventional ovens can only achieve temperatures of 500 F and require up to an hour to reach those heats. The Stovetop Pizza Oven can heat up to 600 F in about 15 minutes, allowing you to cook your pizza in as little as 6 minutes. The Stovetop Pizza Oven uses one of your stovetop’s gas burners to reach cooking temperature. Simply place the oven on top of your burner and turn it on.”
It continues, “The oven’s heat-efficient design traps and reflects heat to create the optimal pizza-cooking environment. Dual cordierite baking stones absorb the direct heat from the flame and redistribute it evenly, eliminating hot spots. The stones are separated by a layer of air to diffuse heat, and the bottom stone has a cutout for improved airflow. The built-in thermometer lets you know when it’s time to cook, and the moisture vent in the top prevents your pizza from becoming soggy. With the Pizzeria Pronto Stovetop Pizza Oven, you can get pizzeria-perfect pizza in your own home.”
It will cost you $59.99, but your life will never be the same again.