It actually aired in Sweden long before it played at the Super Bowl.
The Super Bowl is well-known for its commercials. And while this year we didn’t see some of the usual commercial contributors, there was one ad that has everyone talking.
Oatly’s commercial, which featured their CEO singing a song in the middle of a field while playing the piano, has created quite the online stir.
The commercial’s song, which was written and performed by Toni Petersson, the CEO for Oatly, features certain lyrics like, “Wow no cow.”
According to AdAge, the little diddy was originally shown run as a commercial in Sweden back in 2014. However, for the Super Bowl it was brought back for advertising purposes.
Explaining the reasons for the move, the chief creative officer for Oatly, John Schoolcraft, shared with the publication, “It cost a fraction of what the catering budget is for almost every other spot in the Super Bowl.”
Even though it has been around for a while, the song actually has a pretty spotty past. For a start, it was originally banned in Sweden after release due to a lawsuit by Sweden’s dairy lobby who claimed that the song “disparaged cow’s milk as unhealthy,” according to Bloomberg.
Still, despite its unsuccessful run in Sweden, it has made quite an uproar after airing at the Super Bowl. People had many opinions, and they took to the internet to share their thoughts.
Some were confused by the ad, some found it irritating, and some just found it funny. Regardless of what people thought, the Oatly brand jumped on the hype, selling an “I Totally Hated That Oatly Commercial” t-shirt on their website.
Watch the video below:
What do you think of the video? Are you a hater of the commercial or did you like it? Let us know!SKM: below-content placeholder