Pepsi and Peeps may not seem like the most natural collaborators but they have come together to create quite the Easter treat: a limited-edition Pepsi X Peeps.
The soft, sweet Peeps flavor that you love has now been merged with the Pepsi cola that we crave. In case you are wondering, the packaging is Peeps-inspired. The pink, yellow, and blue pastels that make us excited for Easter are represented here. However, there is one catch that we need to report and its a very important one.
To get your hands on one of these amazing, festive beverages, there is a special sweepstake that you are going to have to enter.
To enter, grab some Peeps Marshmallow chicks and bunnies and take some photos of yourself. They want to see you having fun in the sun with your Peeps. Then, upload them to social media and use the #HangingWithMyPEEPS hashtag (clever, right?) along with the #PepsiSweepstakesWinners hashtag.
“After what has been a very difficult year, many consumers are looking for new things to smile about. So, to celebrate the start of springtime, Pepsi collaborated with PEEPS to develop a limited batch of its first-ever marshmallow cola,” Todd Kaplan, the vice president of marketing at Pepsi, said in the press release.
“This PEPSI x PEEPS collaboration will be available in three bright colors through a distinctive mini-can design and will most certainly have fans buzzing all season long,” he continued. Sweepstake entries are open until Wednesday, March 31, 2021.