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Who’s stopping you from having pizza for breakfast or French toast for dinner? Absolutely no one, that’s who. It’s 2020 and you can do whatever you want.

Kraft is cosigning this sentiment and letting families know that they can enjoy mac and cheese at any time of day with the launch of their latest, limited-edition “Breakfast Box.”

It can be tough for families to prepare three square meals a day, especially since the pandemic has turned our lives upside down. Kraft is acknowledging the shift in lifestyle, and they are replacing the word “dinner” on their boxes with “breakfast.”

Photo: Twitter / @kraftmacncheese

The new breakfast boxes will be found in grocery stores as early as next year. If you do not wish to wait and you’re looking to score a box a little bit earlier, Kraft is offering sweepstakes.

If you want to enter a chance to win a Kraft “Breakfast Box” – use the #Sweepstakes and #KMCforBreakfast hashtags on Twitter. Or, you can head to this website to enter directly. Each box comes with a coloring placemat, topping suggestions, magnets, and an awesome mug.

As if that’s not good enough, Kraft is also donating 10 boxes of mac and cheese to the Feed The Children organization each time that the #KMCforBreakfast hashtag is used on Twitter. So, even if you don’t want to win you can still use the hashtag to help feed starving children.

A silver lining of 2020: Macaroni and cheese is officially a breakfast food.