Nutella’s marketing director revealed how it’s actually pronounced.
There are many things we may enjoy about life but I think that Nutella is something that truly makes life worth living. Not only does it taste good when you make cookies or brownies using Nutella, but there have also been times when I’ve eaten it by the spoonful right out of the jar!
Although we may have been eating Nutella for many years, that doesn’t necessarily mean that we have been pronouncing the name right all this time. Some people may pronounce it with the “NUT” emphasized, while others may consider it to be more of a “NEW”-tell-ah.
Lovers of Nutella can now rejoice because the company itself is coming out to tell us how it should be pronounced.
According to Delish, a poll was recently taken by Nutella in which they asked lovers of their proudct how they pronounce it. 78% of them said it should be “NUTella” and 12% thought it would be “NOUtella”. The other 10% are lagging far behind, with 6% feeling it should be “NEWtelluh” and the other 3% didn’t even want to take a shot at it.
According to Nutella, the “N” and “OU” deserve the emphasis, and the correct pronunciation is “NOU-TELLA”.
I can see that this is going to be causing some debate as well as many corrections. If you happen to be someone or know someone that is a grammar checker for all social media posts, we may just be hearing about this for years to come when we have a conversation with them face-to-face.
The official statement came from the marketing director for Nutella, James Stewart. As Delish shared, he talked about how their product is enjoyed around the world and admitted that some debates existed as to the pronunciation of their product. He then went on to say: “Our Nutella team wanted to share how we pronounce the iconic spread’s name. We emphasise the ‘NOU’ in ‘NOU-tella’, but we don’t mind how our fans decide to pronounce it – the most important thing to us is that you enjoy it!”
Now, where I put my jar of Nutella?SKM: below-content placeholder