Retailers around the world look forward to the Christmas season. Even during the pandemic in 2020, Christmas was a time when they saw a boost in sales. Now that Christmas 2020 is nothing more than a memory, those companies are already looking forward to Christmas 2021. That includes candy companies, who are thinking of ways to make next Christmas sweeter.
One of the most popular candy companies in the world is Hershey’s. Michele Buck, the CEO recently gave an interview with Bloomberg, saying that the prices are likely to go up on Hershey’s kisses, miniature chocolate bars, and seasonal shapes for the 2021 Christmas season.
Even though the news may be somewhat disappointing for chocolate lovers, it’s interesting to note that you would have to go back to 2014 before you got to the previous price hike. Since they are raising the prices that will be charged to retailers, it is likely to be reflected in the price you pay at the store.
Buck also spoke with CNBC, talking about something strange that happened during the pandemic in 2020. They would track sales of certain items and when the coronavirus gained a foothold in any area, it seemed as if the demand was on the rise. This was especially true of ingredients for s’mores.
Hershey’s actually used that information as a way to prepare for the demand. When the cases were on the rise, they would put out displays and additional advertising would take place in those areas.
I don’t know about you, but I could eat a good s’more about right now.