Everyone has done it at least once – you ask for a water cup but then end up filling it with something other than water.
But now, that sneaky trick is getting immortalized as a candle scent. It’s called the “Water” Cup Candle, and it is being launched by Chipotle Mexican Grill.
That is correct, their new candle will be a lemonade-scented candle. In fact, according to a press release, the whole concept became “inspired by fans who ‘accidentally’ fill their water cups with lemonade.” Quite clever, don’t you think? But it won’t be around for long, this new soy candle will be a limited edition item.
The candle was specifically designed in order to look like one of the water cups you’d receive at Chipotle. Inside, the soy candle is a light yellow, looking very much like lemonade. It smells like it too, as it gives off a scent like lemonade.
These special candles will be available for purchase online through the Chipotle Goods store. They go on sale on the 18th of August starting at noon ET, and they will be available until the supplies run out. Each candle runs about $28, but there is free shipping.
As an additional perk, each lemonade candle comes with a special promo code which you can then use to claim a free lemonade! Funny how things work out, isn’t it?
As far as Chipotle acknowledging the potential “theft” of lemonade on social media in the past, the chief marketing officer for Chipotle, Chris Brandt, explained in the press release, “Social is the premier destination for us to listen to and engage with our superfans. When they see these lighthearted tributes to social chatter and fan behavior, they feel even more connected to Chipotle.”
What do you think of Chipotle’s limited edition lemonade candle? Will you be purchasing one for the redeemable free lemonade? Have you ever accidentally filled up your water cup with something else? Let us know!SKM: below-content placeholder