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If you are looking for something new to do with your fruits, you have come to the right place. TikTok’s current focus is on the Sumo orange.

Why are these oranges so popular on the platform? We are here to find out more.

Photo: Wikimedia Commons

TikTok user @elizabethanneventer posted an awesome video from Trader Joe’s that we cannot seem to stop watching. Someone in line at this store was trying their best to convince everyone in line to buy some Sumo oranges.

According to the video’s caption, the customer was even holding carts for people in line so they could run and grab some before checking out!

Photo: TikTok/elizabethanneventer

Now that Sumo orange season is back and in full effect, more and more people are learning about the magic of these fruits.

Those who are wondering about the popularity of these fruits may believe that this is some sort of insane marketing scam.

@elizabethanneventer

And she held their carts for them while they went to grab them 🍊 #newyorkcity #nyc #upperwestside #traderjoes #sumoorange

♬ original sound – frankiesaudios

Is Big Sumo Orange looking to get us all hooked before they decide to jack up the price? Fortunately, we can say that there is nothing that is nefarious going on. It’s just pure and unbridled enthusiasm for these oranges that are carrying the day and this is so fun for us.

Photo: TikTok/@tybottofficial

Isn’t it nice not to feel like you’re being hoodwinked by the latest scheme for a product to go viral? People simply love these oranges and they are all using social media to spread the gospel of the Sumo. The purity and wholesomeness are off the charts here.

In other words, this is a social media trend that we are more than happy to get behind. TikTok user @tybottofficial also got in on the trend and tried one of the oranges for himself! He said it’s like a Cutie orange but bigger. Sounds perfect to us!

@tybottofficial

TRYING THE VIRAL TIKTOK FRUIT SUMO ORANGE @tybottofficial

♬ original sound – TyBott