If you have ever fantasized about enjoying some Sunny Delight with a side of alcohol, this is your lucky day. The company is preparing the release of its SunnyD Vodka Seltzer. Yes, you read that one correctly.
It might seem like a bizarre combination to many but we are here for it. In a bizarre way, it makes a lot of sense to us.
According to the website, these hard seltzers, which will come in a four-pack, combine that signature tangy orange flavor that we know and love with seltzer and vodka. Best of all, each can of this unique concoction is going to be made with real fruit juices.
Every can comes with 95 calories and zero grams of sugar. For the true boozers out there, these bad boys each come with a 4.5% ABV. This idea was not taken out of thin air, either. The consumers demanded it and Sunny Delight knew that they had to comply.
“SunnyD is a powerful brand, the most boldly unique orange drink on the planet,” the chief marketing officer of Harvest Hill Beverage Company, Ilene Bergenfeld, said in a press release.
“Consumers are passionate about this iconic brand, rooted in nostalgia but with a taste that resonates today,” Bergenfeld continued. “Many have told us that they enjoy SunnyD as a mixer and asked for this product. So, we looked at the hard-seltzer category, and thought, ‘Good, but we can do better.’ And SunnyD Vodka Seltzer was born.”
According to the press release, when the company had a blind taste test, the hard seltzer was a winner every time. More than half of the blind taste test participants said that it tasted better than other hard seltzers. 85% called the taste unique and 72% believe that it is much different than other products that are currently on store shelves.
“SunnyD Vodka Seltzer is meant to be enjoyed with friends, when it’s time to connect and chill out,” Bergenfeld says. “We have developed something we know adult SunnyD fans and hard-seltzer enthusiasts alike will be proud to enjoy,” Bergenfeld adds. “We look forward to hearing what they think and, based on what we’ve heard so far, we think SunnyD Vodka Seltzer may be the best news ever.”SKM: below-content placeholder