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National Grilled Cheese Day takes place this week and Kraft announced the launch of a new product just in time for the special day.

Kraft released incense inspired by grilled cheese. There are certain things that we never thought we would see in our entire lives and this is definitely one of them.

Photo: Wikimedia Commons

The incense is called the Kraft Singles Grilled Cheese-cense. The comfy warmth that this incense has to offer is second to none.

Photo: flickr/Maggie Hoffman

You will have the ability to turn your car, home, or office into a grilled cheese-scented wonderland. This sounds awesome to us! There is also a wooden, branded holder for your incense which is designed to make the cleanup process a total snap.


To get your hands on this incense, you’ll need to take to Twitter. Use the #BreatheCheesy and #Sweepstakes hashtags to be entered to win one of the 1,000 limited-edition incense. You can learn more on the website here.

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