The owner and president of In-N-Out Burger do not often give interviews but she recently gave one and discussed why the company puts Bible verses on their packaging.
The 37-year-old CEO and granddaughter of the founder of the chain, Lynsi Snyder told The Christian Post that she got religion as a teenager after her father died and later, when she went through three divorces.
“I finally found that the deep need in my heart can only be filled by Jesus and my identity in Him,” she said.
She includes her beliefs in the way that she runs her company as well. “My grandparents set the bar high and I only try to raise it,” she said, noting that she strives to “maintain what we’ve started with: not compromising the quality of product, service, or standards.”
One way that she chooses to do so is by including Bible verses on the packaging.
This isn’t anything new, her Uncle Richard started doing it in 1987. He was the son of the founders and a born-again Christian who said, “just something I want to do,” according to a 2005 USA Today interview.
“It was my uncle Rich who put the Bible verses on the cups and wrappers in the early ‘90s, just before he passed away,” Snyder told The Christian Post. “He had just accepted the Lord and wanted to put that little touch of his faith on our brand.”
You sometimes have to look for the verses because they are placed discreetly on wrappers and cups. They also only include the book and verse number, not the full text. Priceonomics said that originally, they only started in four places.
On the soda cup is John 3:16, which reads, “For God so loved the world, that he gave his only begotten Son, that whosoever believeth in him should not perish, but have everlasting life.”
The milkshake cup has Proverbs 3:5, “Trust in the Lord with all thine heart; and lean not unto thine own understanding.”
Hamburger and cheeseburger wrappers have Revelation 3:20, “Behold, I stand at the door, and knock: if any man hear my voice, and open the door, I will come in to him, and will sup with him, and he with me.”
The famous Double-Double’s have Nahum 1:7 printed on the wrapper, which reads, “The Lord is good, a stronghold in the day of trouble; and he knoweth them that trust in him.”
Additional verses have been added to other products, such as Proverbs 24:16 and Luke 6:35.
“In later years, I added verses to the fry boat, coffee and hot cocoa cups,” she said.
“It’s a family business and will always be, and that’s a family touch.”