Remember when kids were eating Tide Pods? Well, The Glenlivet recently announced that they are coming out with a product that allows you to take a drink without needing a glass.
According to Food & Wine, The Glenlivet’s and sustainable packaging company Notpla created cocktail capsules made from seaweed.
Each capsule is filled with 23 milliliters of Scotch whiskey and doesn’t require any ice, a stirrer, or a glass when drinking.
Miriam Eceolaza, director of The Glenlivet, explained: “As a brand that celebrates originality, we are always looking to break the conventions that have determined how single malt Scotch has historically been enjoyed. The Glenlivet Capsule Collection does exactly that, and we’re excited to see how people react when they try our glassless cocktails. Our founder, George Smith, always went against the grain, bucking tradition and doing things differently. The Glenlivet Capsule Collection continues his pioneering spirit today.”
The products’ uncanny resemblance to a Tide Pod is giving social media users a field day:
https://twitter.com/JoltStudios/status/1180286758203740161
Boardroom:
Suit 1: Millennials aren't buying our scotch. Why?
Suit 2: Probably because all they do is vape and eat tide pods.
S1: Crazy pitch, but hear me out…
— 222 Minutes (@222Minutes) October 5, 2019
https://twitter.com/smotus/status/1180323737318506496
https://twitter.com/groundflier/status/1180338026712588289
Right now, the capsules aren’t approved for consumption in the U.S., Food & Wine reports.