You probably never thought that you would hear the words “Snickers” and “workout” in the same sentence but we are now here to change the game.
If you are the type of person who likes to grab a Snickers to power through the rougher parts of your day, we are here to provide you with some of the best news possible: Snickers Hi Protein bars.
According to a press release, these bars have the same Snickers taste and ingredients that you know and love but there is one key difference that cannot be ignored.
These bars have 20 grams of protein and the sugar content has been significantly reduced. Each bar comes with only 4 grams of sugar, believe it or not. These bars are made for a variety of consumers as well.
SNICKERS HI Protein Bars are packed with chocolate, caramel and protein. Now that’s satisfying! #SNICKERSHiProteinBars pic.twitter.com/JT3FVNqo55
— SNICKERS (@SNICKERS) December 13, 2022
Whether you are someone who is in need of a quick boost or you are just looking for a more nutritious treat to get through those downtimes, the Snickers Hi Protein is an awesome addition to any home or pantry. In case you do not believe us, we are here to provide further background on this amazing candy innovation and it comes straight from the good folks at Snickers.
“Mars is consumer obsessed, and after talking with many consumers through the product development process, it was clear that the performance nutrition category was missing one key ingredient — delicious tasting products,” says Mars Wrigley senior brand director Michelle Deignan, according to the press release.
“With the demand for delicious tasting protein bars increasing, Snickers Hi Protein bars are guaranteed to be a hit whether you work out avidly, casually or are looking for a delicious snack with more protein,” Deignan continued. If you are wondering when or how you can get your hands on these bad boys, we are here to help. They are not currently in stores but you should have the chance to pick one up very, very soon.
They are slated to hit store shelves in January 2023. Select retailers will carry the bars initially before Snickers expands to a nationwide release later in the year. This is certainly not the first specialized option that the company has offered before and we sincerely hope that it is not going to be the last.