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Sugar cookies and the holidays go hand-in-hand. Now you can eat them for breakfast thanks to General Mills’ Sugar Cookie Toast Crunch. The brand has confirmed they are bringing back this famous flavor in time for the holidays.

Sugar Cookie Toast Crunch teased in 2015 and was briefly seen again in 2018. Cinnamon Toast Crunch is one of the world’s most popular cereals, so it makes sense that General Mills would add a unique twist.


If you’ve never tried it before, it has a more vanilla taste than cinnamon Crunch.

The limited-edition flavor will be on shelves at your local grocery store beginning in October 2019. So if you’re like me and already looking over Halloween at Christmas, then make sure to chuck that box of BooBerries in the trash.

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General Mills Sugar Cookie Toast Crunch. In honor of National Cereal Day I pulled this gem out of my cereal cellar like a fine champagne. This limited edition cereal appears around Christmas and I always stock up. Based on Cinnamon Toast Crunch, this version is a blast of delicious crunchy sugary vanilla. Definitely captures the spirit of holiday gluttony. The cinnamon toast crunch varietal is a rare sinker/floater combination allowing for plenty of milk and also that final boat race around the bowl to lasso the last few bits. Super duper vanilla flavor, long lasting crunch and limited edition excitement. 9/10. . #yourcerealkiller #cerealreviews #cerealreview #generalmills #sugarcookietoastcrunch #cereal @generalmillscereal @cinnamontoastcrunch #nationalcerealday #foodreview #foodreviews #breakfastcereal #cereal #balancedbreakfast #breakfast #foodporn #coldcereal #sugarcookie #cerealday #foodie

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If you see it, buy it. It sells out so fast that people grab it in bulk to make sure they have enough to last the entire year.