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In case you were curious, Oreo’s partnership with PFLAG will be continuing this year. The cookie giant and the nation’s largest family and ally organization released a short film entitled Proud Parent. The story is centered around Amy and Jen, a couple who are preparing for a very unique challenge. Bringing a new partner home to meet your family for the first time can be tough for anyone, but especially for the LGBTQ+ community.

We won’t be providing any spoilers, of course. We will say that there is minimal dialogue, though. In addition to the short film, there is also going to be a limited edition cookie release. The #ProudParent Oreo Rainbow Cookies are not going to be sold in stores, though. Instead, the packs will be given to those who show allyship for the LGBTQ+ community.

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We’re PROUD to announce the first-ever Rainbow OREO Cookies made in honor of our partnership with @PFLAG. Help us create a more loving world by joining our #ProudParent campaign and you could snag a pack of Rainbow OREO Cookies!⠀⠀⠀⠀⠀⠀⠀⠀⠀ 🏳️‍🌈🏳️‍🌈 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Here’s how:⠀⠀⠀⠀⠀⠀⠀⠀⠀ 1️⃣ Join OUR #ProudParent campaign and share a photo of what allyship means to you. This can be you and your friends at last year’s Pride parade, your chosen family or how you show allyship for others! Whatever it is, we want to see it! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 2️⃣ Post your photo on Instagram or Twitter using #ProudParent + #Giveaway and tag @OREO. Don’t forget to follow @OREO too. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 🏳️‍🌈🏳️‍🌈⠀⠀⠀⠀⠀⠀⠀⠀⠀ 50 US, DC & PR, 13 years old +. Ends 10/31/20 or when all 10,000 Rewards are claimed, whichever occurs first. Terms & Conditions:

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To win a pack for yourself, all you need to do is participate in the Instagram and Twitter challenges. Share a photo of what this particular concept means to you on your page. You’ll want to be following the @OREO account and they need to be tagged as well. Add the #Giveaway and #ProudParent hashtags and you are good to go. Only 10,000 packs are available.

Each pack of cookies features the seven different colors of the Pride flag and will not be made available for sale. This is a one of a kind promotion and we hope that we see more companies embracing these types of philosophies in the future. It’s a rare ray of sunshine during an otherwise dark year.

Living in a world of love and acceptance should be the dream for all of us. It is great to see a company that is as committed to this cause as we are.

Watch the emotional short film below. And don’t forget to let us know if you are one of the lucky ones who ends up with a pack of the rainbow cookies!

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