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Food branding is there to make us hungry for something specific, even if we aren’t hungry for anything at all. It is also there to give us a sense of familiarity, and it can be anything from a catchy slogan to the color, and even the mascot. Perhaps that is why people were so upset when a new version of Froot Loops’ Toucan Sam showed up.

If you look at any box of Froot Loops, you will see Toucan Sam on the cover. He is a very recognizable bird with a colorful beak to match the colors of the cereal pieces. He used to be an interesting mix of colors and was reasonably accurate to an actual toucan.

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Hang with the crew, but always show your true colors. #WhateverFrootsYourLoops. . . . . . #squad #squadgoals #beyou #birdsofafeather #crew #friends #individuality #beyourself #birdsofinstagram #birdstagram #squadup

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Things are changing, however, now that Kellogg’s has decided to change the appearance of Toucan Sam. That’s right, our blue feathered friend is now a neon bird that looks somewhat threatening.

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Explore the excitingly colorful and frooty Froot Loops world #ThroughTheLoop

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We live in a world that is constantly on the move and we have become accustomed to change. That doesn’t necessarily mean, however, that we always appreciate change and this is a great example of how things should stay the same.

Froot Loops went on Instagram to debut the new Toucan Sam and people were not happy about the change. Suddenly, the comment section was flooded with a hashtag #NotMyToucanSam.

People were critiquing the new mascot, perhaps even more than what you would expect. Toucan Sam has a beak and a mouth that are separate from each other, which really is not true for any toucan. In addition, the new toucan has teeth.

Froot Loops fans were even taking matters a little more seriously by redesigning Toucan Sam on their own terms.

So what’s the moral of the story? First of all, people don’t like change and secondly, food mascots are a part of our society, like it or not. That isn’t even to mention the fact that birds don’t have teeth.

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