Fast food giant Mcdonald’s has begun the process of phasing out their plastic Happy Meal toys in a bid to create a more sustainable environment.
A recent statement from the brand has highlighted this change in direction, with the plan to be delivered by 2025. This is in addition to the recent introduction of books as an alternative to toys for those ordering Happy Meals at Mcdonald’s restaurants.
McDonald’s wants to ensure that “every toy sold in a Happy Meal will be sustainable, made from more renewable, recycled, or certified materials like bio-based and plant-derived materials and certified fiber.”
The popularity of the McDonald’s Happy Meal is such that changing toys to be made “out of renewable, recycled, or certified materials will result in about a 90% reduction of fossil fuel-based plastic in Happy Meal toys, from a baseline of 2018.
For perspective, that’s more or less the size of the entire population of Washington, DC, eliminating plastics from their lives for a year.”
McDonald’s has been lowering its reliance on plastics in Happy Meal toys across the UK, Ireland, and France, while across the globe there are now more options for kids in dietary choices and entertainment.
McDonald’s remains committed to making sure their Happy Meals remain awesome for kids across the globe.
The company states that “fun will always be front and center with our beloved Happy Meal, so while our toys will be more sustainable by 2025, we think this new lineup will continue to delight kids and the whole family.”SKM: below-content placeholder