Kellogg’s Released A New Glittery Heart-Shaped Cereal To Celebrate Pride Month

They’ve created the Together With Pride cereal that features heart-shaped pieces dusted with glitter.

This year, June is Pride Month and GLAAD and Kellogg’s have partered to create the perfect cereal for the occasion.

They’ve created the Together With Pride cereal that features heart-shaped pieces dusted with glitter. The new breakfast addition is designed to celebrate the fact that we can all have a seat at the same table.

Photo: Instagram/kelloggsus

Kellogg’s initial partnership with GLAAD began back in 2019 with their All Together campaign, which combined a number of our classic favorites, including Frosted Flakes, Froot Loops, Rice Krispies, Frosted Mini-Wheats, Raisin Bran, and Corn Flakes.

As for the new cereal, it looks a lot like Froot Loops but it comes in a different shape. This heart-shaped cereal is sure to look pretty in your bowl but that’s not what this is all about. The berry flavoring is a great touch and so is the glittery topping.

Photo: Instagram/kelloggsus

If you would like to take home a box, they’ll be available beginning mid-March. Kellogg announced on Instagram, “All are welcome at the breakfast table with our NEW Together with Pride cereal coming to shelves soon. For every box sold, Kellogg is donating $3 to @glaad to support the LGBTQ+ community.”

The boxes come in a 7.8-ounce size and are only $3.99 each. All you need to do is upload your receipt and your box purchase on the Kellogg’s Family Rewards site after you have made your purchase and Kellogg’s will donate $3 to GLAAD. The company has committed to a donation of at least $100,000 and they are willing to go as high as $140,000.

Photo: Pixabay

Anyone who purchases a box of this cereal between the dates of May 1 and November 30 is free to apply. There is only one note that we need to add: the upload must take place within 30 days of the initial purchase in order to remain valid.