They sometimes say that all good things must come to an end, and this includes the familiar marketing that we have all gotten accustomed to out of certain brands. Such is also the case of Burger King, which is now giving a sneak peek at a new logo that is inspired by the past. Considering the fact that over two decades have passed since we’ve seen a revamp of the BK logo, it is not surprising that social media had a lot to say about it.
CNN Business reported on a press release from Burger King. They are attempting to use the “real and delicious food” they offer to inspire the rebrand. The blue curve that we have all gotten accustomed to out of BK started in 1999. The new brand takes a look back at the 64 years that Burger King has been in business. Some of the old logos are used in this design that existed between 1969 and 1999. They were attempting to achieve a “minimalist logo,” and in their words, they were looking for something that “seamlessly meets the brand evolution of the times.”
Burger King unveils its first major rebrand in 20 years: https://t.co/8URzwX1v8h pic.twitter.com/UT0R5ye5sK
— Co.Design (@FastCoDesign) January 7, 2021
CNN business also quoted Douglas Sellars, the executive creative director at global branding firm Siegel+Gale. He said that the logo is recognizable instantly anywhere in the world and that the colors are associated with “joy and warmth.” He said: “Given the current state of the world, the new identity feels warm and familiar,” which is what they were trying to achieve.
The font, called Flame, was custom-made for the logo and they are using “rich and bold” colors on the new signage. Employees will be wearing more of a mixture of comfortable and contemporary, although the style will be with “distinctive colors and graphics.” The packaging for the food will also highlight the new logo and some illustrations of ingredients.
After the logo hit social media, people had plenty to say about it. Here are a few comments:
Best Rebrand of the year already?! 🍔👑 https://t.co/J4Z073bj0N
— Jordan Jenkins (@jkane) January 7, 2021
Absolutely loving the just-announced #rebranding of @BurgerKing 🍔 that goes back to the logo they used in the 60s and introduces a whole new visual language and a custom font appropriately called "Flame" 🔥 Terrific work done by the in-house creative team alongside @jkrGlobal pic.twitter.com/ToHXjCiKk4
— Nacho Carretero Molero (@carreteromolero) January 7, 2021
In my professional opinion this is both dope and rad.
— Eric Parks (@warmvegetables) January 7, 2021
What do you think of the new logo?